Exhibitions · 2011

Gesture-controlled holographic cube for the Nissan stand

Exhibitions / Gesture-controlled holographic cube for the Nissan stand

About the project

A holographic cube on the Nissan stand: with gestures, a visitor flips through a 3D menu and watches videos about Nissan electric cars.

The Nissan stand at an exhibition featured a holographic cube: the image hangs inside a transparent display case. Control is contactless — a visitor brings a hand up to the cube and a motion sensor picks up the gesture. The menu is made of translucent spheres around a car: a gesture opens a section, and the sphere unfolds into a video.

The video does not name the exhibition or the year. The first version of the video was posted on Vimeo in December 2011, so the cube was in operation no later than 2011.

This is an early work by Artem Maznov, co-founder of 8vision, made before the studio was founded, under the HYPARXIS Interactive Systems brand. The video comes from the HYPARXIS archive on Vimeo.

Year

no later than 2011

Industry

Exhibitions

Scope of work

Gesture-controlled holographic cube, 3D menu and videos

Venue

Nissan stand at an exhibition (name not established)

A holographic cube with the Nissan logo on a pedestal next to a light blue electric car
The cube on the stand next to an electric car
Inside the transparent case, white menu spheres around a small car
Menu of spheres in the cube

What’s inside

The videos feature Nissan electric cars: “A compact, stylish and flexible electric car”, the interior, the Nissan Townpod concept car (“Stylish practicality”) and the Zero Emission programme.

An open menu sphere with a video inside, in a blue glow
A sphere unfolds into a video
Video in the cube: a white electric car and the caption “A compact, stylish and flexible electric car”
Video about an electric car
A palm in front of the cube, with menu spheres and a car inside
Control with the palm
The holographic cube with the menu; visitors to the stand can be seen through the glass
The cube on the stand
A hand in front of the holographic cube on the stand, next to a touch kiosk
Gesture in front of the cube

The film

Project video: the holographic cube on the Nissan stand, 1 min 50 s

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