Rosneft pavilion at the “Russia” Expo

About the project

The task

By the opening of the exhibition on 4 November 2023, apps were needed for the pavilion's finished structures: touch screens at the showcases, three games for the game table, photo booths, a timeline with screens on rails, a VR zone and control of announcements on the outdoor screens. In December, with the exhibition already running, the client asked for a second phase: new masks and photo scenes, a new showcase section, a virtual tour of an oil refinery and reworked animations.

What we did

“Colours of Oil”

The round showcase holds 15 flasks of oil samples from different fields. On the touch screen in front of it, a visitor selects a flask and opens its card: a photo of the field and a description of the oil — for example, the heavy oil of the Severo-Komsomolskoye field, with a density of up to 947 kg/m³. A separate section, “The colour of oil”, explains why oil is not always black.

We made a prototype, an interface design with 15 tabs, the animations and the app, and reworked the animation in December.

“Made from Oil”

A showcase of objects made from refined petroleum products, with a holographic fan in the centre. The touch screen has eight sections: “Car”, “Household things around us”, “Beauty”, “Sport and tourism”, “Medicine”, “1 September”, “Clothing” and “Cosmonaut”. Each section has text, an interesting fact and a 3D model of an object, and the “Watch video” button plays a film featuring that model.

We made the design, 3D models of eight objects, the animations and the app; in December we added the section “Medicine 2”.

Games zone

Three games on touch panels built into the game table.

“Oil Products” — one or two players pop bubbles holding objects made from oil to score points, while bubbles with other objects cost points; at the end comes a leaderboard.

“Tanker Captain” — the player steers a tanker along a fairway between buoys, avoiding other vessels and collecting time bonuses.

“Hockey” — the aim is to score with a single shot by tapping the screen when the shot indicator turns green; the streak of consecutive goals is counted.

For the games we made the design, the 3D graphics, the animations, the game mechanics and the back end for two-player mode.

Photo booth with AR masks

The “Who do you want to be?” screen: a visitor chooses a mask — an oil worker's hard hat, a sports helmet or a lab assistant's cap — sees themselves wearing it, takes a picture and collects it via a QR code. In December the lab assistant's mask was replaced with a racing driver's helmet, and the hockey helmet was recreated from photos of a real one.

Chroma key photo booth

“Choose a profession and take a photo”: a geologist, an oil and gas production operator, a process unit operator, and a photo zone with polar bears. The visitor stands in front of a green background; after a countdown the camera places them in the chosen scene with the Rosneft logo, and they collect the picture via a QR code.

In December we added photos with hockey players — six to choose from — and with marine animals: on the screen this mode is called “Photo with walruses”.

Timeline

Two vertical screens on rails along a wall telling the company's history: a visitor slides a screen to the year they want, and text and photos open on it, from 1993 to 2023. In December we reworked the animation.

VR zone

Two set-ups: VR binoculars and VR headsets in seats. We adapted three of the client's panoramic videos for VR, assembled a virtual tour of an oil refinery from the client's panoramas with automatic switching between them, made a player for the video with racing drivers and connected an HTC Vive headset.

Outdoor screens

A content management system: pavilion staff change the images and videos on the outdoor LED screens themselves — announcements of themed days and the brand video. In December we added control of the side screens.

“Exploration and Production”

We integrated and set up the client's software and content for the zone's interactive screens, including the “Digital Fields” workstations.

How it is built

The apps are built on Unity.

Under the technical specification, the showcases have Full HD touch panels of 32″ and up, the game table three 4K panels of 43″ and up, the photo booths vertical 4K screens of 86″ and up, and the timeline two vertical 4K screens of 55″ and up on rails.

The outdoor screens are controlled through a web panel, where an image or a video is selected for each screen.

Result