Events / Mood test for Marusya at VK Fest 2023
Mood test for Marusya at VK Fest 2023
About the project
The “What colour is your mood?” test for the Marusya stand at VK Fest 2023 in Gorky Park: seven questions on a touch screen, a mood colour and a QR code linking to a page with a promo code.
On 15–16 July 2023 the Moscow VK Fest took place in Gorky Park; that year the festival visited five cities, and Moscow was the last. For the first time, VK's voice assistant Marusya had its own location at the Moscow festival.
For the Marusya stand we created the interactive test “What colour is your mood?”: software for a touch screen, a back end and the web page that the QR code with the result leads to.
Year
2023
Industry
Events
Scope of work
Touch-screen test (7 questions) and a web page via QR code
Venue
VK Fest 2023, Gorky Park, Moscow
- 7
- questions in the test
- 15–16.07.2023
- the test ran at VK Fest in Gorky Park
- 17.07.2023
- work accepted under the acceptance certificate
The task
Guests take the seven-question test on their own and get their “mood colour”, tips on which other zones of the stand to visit, and a discount promo code. The screen design was provided by the client; we were asked for software built to that design, a server and the QR code page, all by the festival's opening on 15 July.
What we did
Touch-screen test
Seven questions, each with a row of seven numbered circles above it: answered ones are filled in, the current one is outlined. For the question “Now let's tell fortunes! Which song lyric resonates with you most?” there are four answers, each a line from a song, among them “And I want to go towards the light, just to be happy” and “Into the distance, where the artist paints with rain”. For the question “Finally, let's dream a little: where would you like to be right now?” the answers range from “On a desert island with my favourite album!” to “Where else? At VK Fest, of course!”. The screen background is animated.
Result screen
Visitors see their mood colour and a QR code.
QR code page
It opens on a phone and shows the visitor's ID, recommendations on zones of the stand and a discount promo code. The lists of IDs, recommendations and promo codes were provided by the client.
Back end
API, server logic and the questionnaire page; server deployment and configuration, testing, rollout and support.
How it is built
The touch-screen app is a Windows program; the interface is built to the client's design: backgrounds, texts, background animation.
The server hosts the API and the questionnaire web page. The QR code on the result screen leads to a page with the visitor's ID.
Result
The test ran on the Marusya stand during VK Fest in Moscow on 15–16 July 2023, and it can be seen in the general contractor's video about the festival. The work was accepted under an acceptance certificate on 17 July 2023.
