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Events · 2013

Projection mapping on a car for the launch of the ninth-generation Honda Accord

Events / Projection mapping on a car for the launch of the ninth-generation Honda Accord

About the project

A projection show on a fabric-covered saloon and the screen behind it: a countdown, light graphics and the story of the new ninth-generation Honda Accord.

For the launch of the ninth-generation Honda Accord, a projection show was created: the image falls on the car, covered with fabric, and on the screen behind it. The show begins with a countdown and an “Engine Start/Stop” button; then lines of light run over the car, the headlights come on and the body frame emerges, while the screen shows graphics and captions about the model.

The video does not say where or when the launch took place. It was posted on Vimeo in February 2013 with the caption “2012 Accord 9”.

This is early work by Artem Maznov, co-founder of 8vision, made before the studio was founded, under the HYPARXIS Interactive Systems brand. The video comes from the HYPARXIS archive on Vimeo.

Year

no later than 2013

Industry

Events

Scope of work

Projection mapping onto a car and a screen, 3D graphics

Venue

Honda Accord launch (venue not established)

A saloon under fabric with an orange-red projection tracing the lines of the body
Projection on the covered car
A screen with red and white paint splashes, and the same projection on the covered saloon
Graphics on the screen and on the body

Show script

The projection is aligned with the shape of the body: lines run along the wings and doors, and the headlights “light up” with the projector's light. The screen shows rhythmic stripes, a city, a wireframe model of the Accord and captions about the new features: “New MacPherson strut suspension”, “Automatic transmission”, “Innovative safety systems”, the 2.4 engine. In the finale, the wireframe emerges across the entire body.

Red and white stripes on the screen; the headlights of the covered saloon are on
Stripes of light on the screen and the headlights
Red streaks of light on the screen, with reflections on the body
Red lines above the car
A wireframe model of the saloon on the screen above the covered car
Wireframe model on the screen
A caption about the MacPherson suspension and the Accord logo on the screen, with red stripes across the body
The suspension caption and stripes on the body
A glowing wireframe across the whole body of the saloon, with the Accord logo on the screen
Finale: the wireframe across the whole body

The film

Project video: the full show, 1 min 54 s

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