Digital · 2011

Virtual fitting room in a Holocoobe holographic cube

Digital / Virtual fitting room in a Holocoobe holographic cube

About the project

An interactive Holocoobe cube in a sports shop: a sales assistant holds up a garment, and the 3D model inside the cube appears wearing it.

An interactive Holocoobe cube was installed in a sports shop — a display case with a 3D model inside and a camera on top. A sales assistant holds a garment from the rail up to the cube — shorts, trousers, a jacket — and the model in the cube appears wearing it: a fitting without a fitting room.

The name of the shop is not visible in the video. It was posted on Vimeo in May 2011 with the caption “cube demo”, so it may have been an in-store demonstration rather than a permanent installation.

This is early work by Artem Maznov, co-founder of 8vision, made before the studio was founded, under the HYPARXIS Interactive Systems brand. The video comes from the HYPARXIS archive on Vimeo.

Year

no later than 2011

Industry

Digital

Scope of work

Holographic cube with a camera, 3D models and virtual fitting software

Venue

Sports shop (name not established)

A sales assistant by the holographic cube among clothing racks, with a 3D model inside the cube
The cube on the shop floor
A sales assistant at a clothing rack next to the cube, with the model inside it
The sales assistant picks a garment

How it works

The sales assistant takes a garment off the rail and holds it up to the cube, and the model inside changes outfit: red shorts, blue trousers, a light-coloured jacket. There are female and male models. A camera sits above the cube.

3D model in blue trousers inside the cube
Model in blue trousers
3D model in a light-coloured jacket inside the cube
Model in a light-coloured jacket
Male model in shorts in the cube, a camera above it and a female shopper in front of it
Male model and the camera above the cube
3D female model inside the cube
Female model
The sales assistant holds up a garment next to a female shopper; the cube is on the right
Shoppers at the rack
Shop visitors by the cube with the model
Visitors at the cube
The sales assistant takes a garment off the rail next to the cube
A garment from the rail

The film

Project video: fitting in the shop, 2 min 11 s

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