Exhibitions · 2023

Stand at ProMediaTech 2023

Exhibitions / Stand at ProMediaTech 2023

About the project

Two interactives for an advertising group’s stand at the ProMediaTech 2023 festival: the “Predicting the future” photo kiosk with a picture and a prediction, and a touch table with the group’s projects.

On 26–27 January 2023 Crocus Expo hosted the 14th ProMediaTech international festival of promotion and advertising technologies: according to the organisers, more than 200 participants on 8000 square metres. The advertising group showed its stand there — an LED portal with the names of the group’s lines of business: Expo, Event, Museum, Digital, Gift, Print.

We made two interactives for the stand: a vertical photo kiosk that takes a picture of a visitor and gives them a prediction, and a touch table on which guests browse the group’s projects by line of business themselves.

Year

2023

Industry

Exhibitions

Scope of work

2 interactives for the stand: a photo kiosk and a touch table

Venue

Crocus Expo, Krasnogorsk — ProMediaTech 2023 festival

2
interactives on the stand: 200+
festival participants: 26.01.2023
opening of the ProMediaTech 2023 festival

The whole stand at Crocus Expo: an LED portal of red pixel screens with the names of the lines of business; further in, a large screen and tables with armchairs; on the right, the photo kiosk in a glowing frame with the “Predicting the future” splash screen; on the left, a white table — General view of the stand: the LED portal, a large screen in the centre and, on the right, the “Predicting the future” photo kiosk

The task

The group showed all its lines of business on the stand — from museums and exhibitions to souvenirs and printing. Guests needed to be able to browse the group’s work themselves and take something of their own away from the stand — a picture with a prediction on their phone.

What we did

“Predicting the future” photo kiosk

A vertical touch screen in a glowing frame. The splash screen shows the words “Predicting the future” and a “Start” button. After a tap, the screen shows the guest from the camera, asks them to “Stand in front of the screen” and counts down. Then a picture, a prediction and a QR code labelled “download” appear on the screen. The guest points a phone at the code and opens a page with their photo and prediction — for example, “Trust yourself. Your intuition won’t let you down!”

Vertical photo kiosk screen: a space background, the words “Predicting the future” and a “Start” button; a camera is mounted on the left of the frame — Photo kiosk splash screen: “Predicting the future” and the “Start” button, with a camera on the frame

A young woman touches the photo kiosk screen, which reads “Stand in front of the screen”; behind her is the group’s stand — At the photo kiosk: the screen reads “Stand in front of the screen”

Photo kiosk screen with a picture of a young woman against the exhibition hall, and a QR code below — The photo kiosk shows the picture, with a QR code below

Hands hold a phone with the picture and prediction; on the right, the kiosk screen with a QR code and the word “download” — The picture with the prediction “Trust yourself. Your intuition won’t let you down!” on a phone, next to the QR code on the kiosk

Touch table

A horizontal screen with the group’s opening splash screen and a menu of sections: Museum, Expo, Digital, Gift, Event. The sections hold cards of the group’s projects with photographs and text, for example the exhibition “The Battle of Moscow. The first Victory!” at the Victory Museum. A guest chooses a section and flips through the cards by touch.

A hand flips through a project card with photographs on the touch table — Touch table: a visitor flips through a project card

A card of one of the group’s projects on the touch table, with a visitor’s hand on the right — Touch table: a project card under a visitor’s hand

How it is built

The photo kiosk is a vertical touch screen with a camera mounted on the frame beside the screen. Guests open the picture with the prediction on their phone via a QR code.

The touch table is a horizontal touch screen built into the tabletop.

Result

Both interactives were filmed in use with visitors in the video about the stand, published on 3 February 2023.

The “Predicting the future” photo kiosk and the touch table in use: the shot, the picture with a prediction on a phone, the section menu and project cards

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