Exhibitions · 2022
Stand at ProMediaTech 2022
Exhibitions / Stand at ProMediaTech 2022
About the project
Interactives for an advertising group’s stand at the ProMediaTech 2022 festival: a book with a projection, a wheel of fortune, augmented reality and a photo activation with an “award” from artificial intelligence.
On 24–25 January 2022 Crocus Expo hosted ProMediaTech, the international festival of promotion and advertising technologies. One of the advertising groups presented stand B02 in Hall 3 there, introducing guests to the group’s services through interactive solutions.
We made four interactives for the stand: a book with a projection about large-format printing, a lottery game with a discount, augmented reality with predictions, and a photo activation in which artificial intelligence “awards” a visitor for 2021.
Year
2022
Industry
Exhibitions
Scope of work
4 interactive solutions for the stand
Venue
Crocus Expo, Krasnogorsk — ProMediaTech 2022 festival
- 4
- interactives on the stand
- 4
- prediction themes in augmented reality
- 24.01.2022
- opening of the ProMediaTech 2022 festival
The task
The stand had to present the group’s services — large-format printing, exhibitions, digital — so that visitors would leaf through, spin, point a tablet and take a photo themselves, leaving their contacts along the way and taking away a discount or a picture.
What we did
Interactive book
A visitor leafs through a book, and animated pages about the group’s printing business are projected onto the spreads: types of large-format printing, materials, prices, “Advantages of UV printing”.
“Try your luck!” lottery game
A wheel on a vertical touch screen: three attempts, and the prize is a discount on large-format printing. To get it, a visitor enters a phone number and email on an on-screen keyboard and consents to data processing — the discount arrives by email.
Augmented reality
The stand has cubes with QR markers and the themes “Family”, “Work”, “Personal”, “Travel”. A visitor points a tablet at a marker and gets a prediction — for example, “Don’t forget to give smiles, likes and sweets!”
Photo activation
A vertical screen with a camera: “Artificial intelligence will identify your achievement of 2021”. A visitor receives a title — “Jack of all trades”, “Chief of beauty” — and a virtual trophy in their hands, takes a photo with it and sends the picture to their email. The card shows the festival dates.
How it is built
The wheel of fortune and the photo activation run on vertical touch screens built into the stand walls; the photo activation has a camera above the screen.
The book is a real paper one: an animated image is projected onto its spreads.
The augmented reality is a tablet app, and the markers are QR codes on the cubes.
Visitor contacts are collected through an on-screen form with consent to personal data processing; discounts and photos are sent by email.
Result
The stand ran on both days of the festival, 24 and 25 January 2022; all four interactives were filmed in use with visitors in the video about the stand.
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