Exhibitions · 2016

Multitouch table for the LUKOIL stand at SPIEF 2016

Exhibitions / Multi-touch table for the LUKOIL stand at SPIEF-2016

About the project

A 3D presentation for a touch table on the LUKOIL stand at SPIEF-2016: sections about the company, a map of operations, a video gallery and a guide to the V. Filanovsky field.

The 20th St Petersburg International Economic Forum took place in St Petersburg on 16–18 June 2016 — for the first time at the Expoforum Convention and Exhibition Centre. LUKOIL turned 25 that year; the company’s stand carried the slogan “Always in motion”.

For the touch table on this stand we made a multimedia presentation in a 3D environment: the guest browses the sections with touches and gestures right on the table.

Year

2016

Industry

Exhibitions

Scope of work

A 3D multimedia presentation for a touch table

Venue

SPIEF-2016, Expoforum Convention and Exhibition Centre, St Petersburg

The white LUKOIL stand with red arches and the words “Always in motion” in an Expoforum pavilion, next to the Rosseti and Russian Railways stands — The LUKOIL stand at SPIEF-2016 with the slogan “Always in motion”

A man browses the “About the company” section on a touch table; behind him are white sofas and the stand's counter — The “About the company” section on the touch table of the LUKOIL stand at SPIEF 2016

What we did

Splash screen and section carousel

The presentation opens with a 3D scene featuring the LUKOIL logo and the panels “Global Leader”, “LUKOIL — a national company”, “25 years of continuous forward movement” and “Map of operations”. Next come the sections, arranged on a 3D carousel: “Corporate film”, “Video gallery”, “About the company”, “Rainbow of good deeds”, “Licard”.

The 3D splash screen: the LUKOIL logo and the panels “Global Leader”, “25 years of continuous forward movement” and “Map of operations”

A red 3D carousel with section cards and photographs: a filling station, an oil depot, pumpjacks, football — The section carousel: “Corporate film”, “Video gallery”, “About the company”, “Rainbow of good deeds”, “Licard”

Map and company materials

The map of operations shows the company’s facilities in Russia and abroad. The sections contain illustrated virtual booklets and magazines, press releases, stories about social and sports projects, and high-resolution videos in a built-in player.

An orange map of Eurasia with icons of company facilities in Russia, Kazakhstan, Uzbekistan, Turkey, Iraq and Europe — The map of operations: company facilities in Russia, Europe, Central Asia and the Middle East

A red 3D hall with the word “Gallery” and four screens, “Video 01” — “Video 04” — The video gallery: videos in a 3D hall

Guide to the V. Filanovsky field

A separate section is a guide to the facilities of the V. Filanovsky field in the Caspian Sea. The platforms are shown in a 3D scene above the sea, and the information is arranged in tabs: “Structure”, “People”, “Safety”, “Safety technologies”, “Reliability”, “Environmental performance”, “Technologies”, “Integration”, “Location”. The “People” tab, for example, covers the corporate training centre where staff are prepared for emergencies at sea.

A 3D platform with a helipad above the sea, a red banner reading “Special staff training” and a tab menu at the bottom — Guide to the V. Filanovsky field, “People” tab: special staff training

Top view of four offshore platforms linked by bridges above a blue sea; below, the tab menu — The V. Filanovsky field platforms in the guide’s 3D scene

How it is built

The presentation runs on a horizontal touch screen built into the table and is controlled by touches and gestures. The environment is entirely 3D: between sections the camera moves through the scene.

Result

The table was in operation on the LUKOIL stand at SPIEF-2016 — as our video from the forum shows: a guest browses the sections and opens the map, the video gallery and the field guide.

Video from SPIEF-2016: the LUKOIL stand and the touch table presentation, 1 min 39 s

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