Events · 2022
VK Meeting Point
Events / VK Meeting Point
About the project
For the VK stand at SPIEF 2022 we made the interactive application “VK Business” with client case studies in nine industries.
On 15–18 June 2022 Expoforum hosted the 25th St Petersburg International Economic Forum. The VK “Meeting Point” stand housed a digital studio with live broadcasts from ten Russian cities.
Our work on the stand was the “VK Business” application for a vertical screen in the VK Business zone.
Year
2022
Industry
Exhibitions
Scope of work
The “VK Business” application (9 industries) for a vertical screen
Venue
VK “Meeting Point” stand, SPIEF 2022, Expoforum, St Petersburg
- 9
- industries with VK client case studies
- 10
- cities in the live broadcasts of the VK studio
The task
The VK Business zone needed a screen where visitors choose an industry and see how specific companies work with VK services and what that has brought them in figures. It had to be ready by the forum opening on 15 June.
What we did
“VK Business”
An application for a vertical 4K screen. The main screen is a grid of nine industries: fast-moving consumer goods (FMCG), telecoms, banking, energy, the automotive industry, property development, retail and e-commerce, the oil industry, and information technology. Each industry has case studies of VK clients: Dobry, Yota, Gazprombank, VTB, Otkritie Bank, Pochta Bank, AVTOVAZ, Magnit Apteka, VK itself and others.
Each case is several screens: a company card (industry, number of employees or customers, the VK tool — for example, Tarantool, VK Assistant, VK Predict), then “Task” or “Problems”, “Solution” and “Results” with figures. The screens are paged with arrows, and from a case you can return to the choice of industry.
How it is built
The screen is vertical, 2160×3840 pixels. The application keeps to VK’s unified style: a blue background, white cards and round navigation buttons.
Result
The “VK Business” app was ready by 13 June 2022, two days before the forum opened.
