Events · 2022

Gazprombank and VK at SPIEF 2022

Events / Gazprombank and VK at SPIEF 2022

About the project

For the VK stand at SPIEF 2022 we made the interactive app “VK Business” with client case studies in nine industries, and for the Gazprombank stand a video bumper with the logo.

On 15–18 June 2022 the 25th St Petersburg International Economic Forum was held at Expoforum. Gazprombank and VK both had stands there; the VK stand operated as the “VK Meeting Point” digital studio, with live broadcasts from ten Russian cities.

Year

2022

Industry

Exhibitions

Scope of work

The “VK Business” app (9 industries) for a vertical screen, a video bumper for Gazprombank

Venue

SPIEF 2022, Expoforum, St Petersburg

9
industries with VK client case studies: 2
stands: VK and Gazprombank: 15.06.2022
opening of the 25th SPIEF

The Gazprombank stand at SPIEF 2022 at Expoforum

The task

The VK stand needed a screen where a guest chooses an industry and sees how specific companies work with VK services and what this has given them in figures. The Gazprombank stand needed a branded bumper for its screens. All by the forum's opening on 15 June.

What we did

“VK Business”

An app for a vertical 4K screen. The home screen is a grid of nine industries: FMCG, telecoms, banking, energy, automotive, property development, retail and e-commerce, oil, and information technology. Each industry has VK client case studies: Dobry, Yota, Gazprombank, VTB, Otkritie Bank, Pochta Bank, AVTOVAZ, Magnit Apteka, VK itself and others.

Each case runs over several screens: a company card (industry, number of employees or clients, the VK tool — for example Tarantool, VK Assistant, VK Predict), then “Task” or “Problems”, “Solution” and “Results” with figures. The screens are paged with arrows, and from a case you can return to the choice of industry.

“VK Business” home screen: nine industries

The “Banks” industry: choice of case — Gazprombank, VTB, Otkritie, Pochta Bank

Title screen of the Gazprombank case: how Tarantool made its internal systems 50 times faster

Gazprombank case, “Problems” screen

Bumper for Gazprombank

A nine-second animation: blue wavy ribbons that assemble into the Gazprombank emblem and lettering. Made in two versions: with a separate alpha mask, and in the HAP Q codec for a media server.

Frame from the bumper: the Gazprombank emblem and lettering on blue ribbons

How it is built

The “VK Business” screen is vertical, 2160×3840 pixels, in the unified VK style: a blue background, white cards, round navigation buttons.

The bumper is 1088×1080 pixels at 25 frames per second. In the version for playback with transparency, colour and mask sit side by side in a single 2176×1080 frame.