The media facade of the brand's space consists entirely of LED screens. The facade content adapts to events in the space, creating a unique style and atmosphere for each of them due to the branded graphics on the screens.
An interactive touch panel with a large screen is installed in the VK Clips area. With their help, guests could create their own unique clips on the VK site, as well as record and share clips.
A music zone with the opportunity to take a song test and learn about the musical tastes of different cities in Russia. The zone has an interactive touch panel with the ability to select and listen to audio tracks, as well as a digital showcase demonstrating the capabilities of the VK Music service.
A zone for gamers where you can play various games using your smartphone. Visitors to the zone could see a demo of the latest VK Play service on the screen of their gadget.
A unique mechanism of interaction with the installation has been implemented for the VK Business interactive zone. Guests of the location can explore the platform's materials and services through an intuitive digital interface, switching between sections and scenarios in real time. The solution allows you to visually demonstrate the capabilities of the VK Business ecosystem and involve visitors in active interaction with content.
