The exposition was designed for a massive daily flow of hundreds of visitors and operated in a continuous interaction mode with the audience. The pavilion's space included several themed areas and dozens of phygital exhibits.
Create a project on the stated topic and provide a modern format for interacting with content.
As part of the project, phygital installations were created that combine physical exhibits with digital interfaces and multimedia content. Interactive solutions allowed visitors to independently study the processes of extraction, processing and application of petroleum products, manage display scenarios and receive information in a visually rich format. Studio 8Vision was responsible for developing the concept of phygital exhibits, creating interactive scenarios, digital content and implementing multimedia installations integrated into the common space of the pavilion.
The exposition was designed for a massive daily flow of hundreds of visitors and operated in a continuous interaction mode with the audience. The pavilion's space included several thematic zones and dozens of phygital exhibits combining physical objects and digital interfaces. The interactive installations were designed with high traffic in mind and allowed for the simultaneous involvement of a large number of visitors, from individual acquaintance with the exhibits to a group interaction format.
Phygital-the exposition of the Rosneft: For the Benefit of Russia pavilion has become one of the key elements of the exhibition, ensuring a high level of visitor engagement and a modern presentation of complex industry topics. The implemented solutions made it possible to present the oil industry as a high-tech and multifaceted field that is understandable to a wide audience.
