The installation was organized in such a way as to ensure dynamic engagement of visitors and long-term interaction with the content.
Create a project on the stated topic and provide a modern format for interacting with content.
The project used touch controls and multimedia content integrated with an interactive area on the trampoline. Digital solutions provided player feedback with visual elements and created the effect of full engagement. 8Vision Studio was responsible for developing the interactive concept and implementing digital solutions for the interactive trampoline area, including interaction scenarios and technical integration.
The interactive trampoline area occupied a significant part of the exhibition and was available at all three VK Fest venues in 2023: in St. Petersburg, Sochi and Moscow. The installation was organized in such a way as to ensure dynamic engagement of visitors and long-term interaction with the content.
The interactive installation "Marusya" at VK Fest 2023 has become one of the most attractive activities at the stand, attracting a large number of participants and ensuring a high level of audience engagement in the brand experience.
