VK.STORE.SOCHI
2024
About the project
Das Studio 8Vision war von Anfang an an der Gestaltung des VK Store in Sotschi beteiligt. Das Team entwickelte das Gesamtkonzept für die Gestaltung des Raums, die architektonischen Lösungen sowie die Bereiche und Installationen. Darüber hinaus war 8Vision für die Produktion der Inhalte verantwortlich.
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ENTRANCE AREA
We created the layout and content for a multimedia wall at the entrance to the brand store. An image video featuring the company’s identity and services is played on its surface.
VK Music Zone
For the VK Music zone, an installation with unique game mechanics was developed. Guests of the space can create their own musical themes and compositions using a mini-application that simulates the work of a DJ console.
VK CLIPS ZONE
An interactive installation with a customizable digital background and musical theme has been created for the VK Clips zone, allowing visitors to create and upload clips.
VK play zone
A unique mechanism for interacting with the installation has been created for the VK Play interactive zone. Visitors to the location can interact with its materials using an interactive cube that allows them to switch between interface elements.
Naked Eye media facade
The team developed the concept, design, and content for the store’s media facade. The video can be played on screens in Naked Eye format, blurring the line between reality and the visual sequence.
