The space was conceived as a physical point of interaction with the VK ecosystem, combining retail, technology and user experience.
Create a project on the stated topic and provide a modern format for interacting with content.
As part of the project, 8Vision Studio has developed digital applications and interactive scenarios integrated into the store's space. Interactive installations included multimedia interfaces, touch screens, and game elements that allowed users to engage in content, explore VK products, and gain a personalized interaction experience. 8Vision Studio participated in the project at all key stages: from the development of a digital concept to the development and implementation of all interactive solutions. The team was responsible for creating interfaces, technical implementation of applications and integration of interactive installations into the general store space.
The VK Store in Sochi, created with the participation of 8Vision Studio, covers an area of more than 150 square meters, which makes it one of the largest VK branded spaces in the offline environment. 8 interactive installations were implemented in the space, including digital interaction points, multimedia panels and interactive areas for exploring VK products and services.
VK Store in Sochi has become a stable brand space, expanding VK's presence in the offline environment. Interactive installations created by 8Vision Studio ensured a high level of visitor engagement, promoted active interaction with VK products, and enhanced the brand's presence beyond digital platforms.
